摘要
入境旅游是旅游业的重要组成部分.对入境旅游市场的研究分析,是制定行之有效的旅游发展战略的前提.本文主要采用市场竞争态模型定量分析了山西省近几年入境旅游客源市场和目的地市场的竞争态势,并对入境旅游市场竞争态进行动态分析.结果表明:①目前山西入境旅游客源市场发育不成熟,仅少数近程客源地市场份额较大;②山西入境旅游目的地市场发展不平衡,市场范围有待扩展;③山西省在全国入境旅游市场中的地位逐步上升.在分析的基础上,提出了拓展山西入境旅游市场的对策.
Entry tourism is an important component of tourism industry.The research and analysis on the entry tourism market is the premise of generating effective tourism development strategy.The competitive states of both the entry tourism-source-markets and the terminal markets in Shanxi province are quantitatively analyzed by the market competitive state model.And the dynamic entry tourism market competitive state is analyzed.The results show that at present the development of the entry tourism-source-markets in Shanxi province is not mature,the development of the terminal markets doesn＇t keep a good balance,but the position of Shanxi province in the countrywide entry tourism market is rising.On the basis of analysis,some countermeasures on the expansion of the entry tourism markets are given.
出处
《山东师范大学学报（自然科学版）》
CAS
2007年第4期97-101,共5页
Journal of Shandong Normal University(Natural Science)
基金
国家自然科学基金资助项目(40271037)
陕西省自然科学基金(2001D03)资助项目
关键词
山西省
入境旅游
市场竞争态
市场竞争态转移
对策
Shanxi province
entry tourism
the market competitive state
the transference of the market competitive state
countermeasures
