摘要
户外运动产业在我国是新兴行业,正处于经营发展的起步阶段,面临着市场发展相对无序、行业管理政策缺乏、营销策略不成熟等一系列亟待解决的问题。企业更好的了解户外运动产业发展的现状以及经营特征,对保证投资收益和产业未来的发展具有重要的实践意义。
Outdoor sports industry is a new trade in our country, just deal in developmental get up phase. Be faced with market growing comparatively without order, trade manage policy lack; operate sell juvenility and so on vexation solve problems. So in such seedtime, enterprise get well know outdoor sports industry developmental actuality and manage character, for ensure yield and industry intending development have important practice signification.
出处
《河南科技学院学报》
2007年第3期124-127,共4页
Journal of Henan Institute of Science and Technology(Natural Science Edition)
关键词
户外运动产业
特征
分析
outdoor sports industry
Character
analysis
