摘要
为了比较中国、美国和德国三国商人在谈判中使用铺垫语(small talk)、称谓和幽默方面的做法以及不同意见表述的直接程度,采用问卷调查及定量分析的方法对以上三个国家的商人进行了小范围的调查研究。研究结果发现,以上三国的商人在评价自己和他人的礼貌程度上有明显的定型化倾向,与研究者的假设及相关文献都有所不同。
The present study makes a small scale investigation of business people from Chinese,American and German cultures using questionnaires. Research centers around how business people from the three cultures use small talk, forms of address, humor, and how directly they express disagreement in business negotiations,with the purpose of finding out how the business people from the above three cultures rate themselves and each other in terms of politeness levels. Our findings show that the business people from the three cuhures demonstrate obvious tendencies of stereotyping, the results prove to be different from the researcher＇s hypothesis and research findings in related literature.
出处
《辽宁工程技术大学学报（社会科学版）》
2007年第5期537-539,共3页
Journal of Liaoning Technical University(Social Science Edition)
基金
辽宁省"十一五"教育科学规划课题资助。
关键词
文化
跨文化商务谈判
礼貌
铺垫语
定型化
cuh ure
cross- cultural business negotiations
politeness
small talk
st ereotyping
