摘要
制造业和服务业的融合势不可挡,商用车生产型企业的服务化倾向日益显现,服务品牌竞争的时代已经来临。树立具有企业自身特色的服务品牌理念、品牌文化,彰现品牌价值与品牌个性是客车业服务品牌化的新战略。
Since the integration of manufacturing industry and service trades are inevitable, the manufacturers of commercial vehicles have become more and more clear of the importance of their services. In the era of brand competition, establishing the service concept and brand culture with characteristics of the enterprise as well as reflecting the value and individuality of the brand are becoming the new strategies of bus industry.
出处
《客车技术与研究》
2007年第6期58-59,共2页
Bus & Coach Technology and Research
关键词
客户服务
服务品牌
新战略
customer service
service brands
new strategy
