摘要
采用文献资料查找、理论分析等方法,对奥运会电视转播权的发展过程进行了回顾,对奥运会电视转播权的所有者,电视转播权的分类、销售权、销售方式及收入的分配方式等进行了分析,结合奥运会电视转播权的营销实践,总结了奥运会电视转播权的营销策略,指出了其对我国体育赛事电视转播权市场开发的借鉴意义。
The developing process of the right of Olympic TV relay is reviewed with the method of documentary theoretical analysis and marketing theory. The analysis also reaches the owners of the relay rights and classification, sales selling patterns, and the ineome distribution of the TV relay. The marketing strategy of the TV relay of the Olympics is summarized and raised with analysis of TV relay marketing practice.
出处
《开封大学学报》
2007年第4期25-28,共4页
Journal of Kaifeng University
基金
河南省科技厅2005年软科学研究计划项目(0513054800)
关键词
奥运会电视转播权
销售方式
收入分配
TV relay Hghts of Olympics
selling patterns
income distribution
