摘要
诸葛村具有奇特的乡村聚落景观、秀丽的田园山水景观和深厚的文化底蕴,依托这些资源开发了古村落观光游,修学考察游基旅游产品,取得了显著的经济效益和一定的社会效益。但目前诸葛村对于旅游资源开发利用深度不够,无法满足游客休闲体验的消费需求。为此应遵循古村落旅游产品体验化设计原则和方法开发乡村旅游产品体系,达到人与自然,文化与环境的和谐共生目标。
Zhuge Village is known for its unique view of village, beautiful rivers and mountains, deep culture. These resources helpful to the local tourism products which have gained the apparent social and economic benefits. However, such tourism still remains a rather primary satage that fails to meet the consumption demand for experience tourism. Therefore it is important to design the proper products to achiene the purpose of harmonious co - existeence between human and nature, culture and environment, etc.
出处
《商业研究》
CSSCI
北大核心
2008年第1期195-198,共4页
Commercial Research
基金
浙江省科技攻关项目资助
项目编号:2003C057。
关键词
古村落
旅游产品
体验化设计
诸葛村
ancient village
tourism product
experience exploitation
Zhuge Village
