摘要
本文分别从品牌、策略、媒体、卖点四个方面来阐述了我国汽车广告与营销的关系和内在联系。
The paper starts from four aspects as brand; strategy, media and selling point to elaborate the relationship and contacts between the automobile advertisement and marketing of our country.
出处
《湖北广播电视大学学报》
2008年第1期104-105,共2页
Journal of Hubei Radio & Television University
关键词
汽车广告
广告语言
广告创意
automobile advertisement
ad language
ad originality
