摘要
结合现代电力企业的行业特点,论述了电力企业客户关系管理的内涵,讨论了现阶段电力企业客户关系管理的特点及存在问题,从客户个性化增值服务、客户服务的快速响应机制等8个方面提出了现代电力企业客户关系管理的具体应用对策。
Combined with the characteristics of modern power industry, the paper expounds the connotation of customer relation management（CRM）in power enterprises, discussing the characteristics and problems of CRM in power enterprises at present. Specific application solution of CRM in modern power enterprises is given from eight aspects such as customer individuation value-added services and rapid response mechanism of customer service.
出处
《广东电力》
2008年第1期68-71,共4页
Guangdong Electric Power
关键词
电力企业
客户关系管理
电力营销
power enterprise
customer relation management（CRM）
power marketing
