摘要
在乡村旅游开发中,开办小型经营实体是社区参与的最主要形式,其健康发展直接影响到乡村旅游开发目标的实现。通过在广西乡村旅游地区对乡村旅游经营者创业影响因素的实地调查,经T检验和因子分析,得出乡村旅游经营实体创业受增加经济收入、自我实现、家庭生活需要、兴趣爱好、外部支持和投资风险的综合影响,并且随创业者个体差异、实体差异在多方面表现出显著不同。
In the development of rural tourism, starting small-scale business is the most popular form of community participation. Their healthy growth is critical to the fulfillment of its developing objective. Based on the field investigation on the influencing factors of rural tourism managers across Guangxi rural areas, the paper obtains comprehensive influences including their increased income, self-fulfillment, needs of family life, interest and hobby, external support and investment risk after T-test and factor analysis. With the individual difference of the start-ups, we can find significant disparity of their businesses.
出处
《旅游学刊》
CSSCI
北大核心
2008年第1期19-25,共7页
Tourism Tribune
基金
广西哲学社会科学"十一五"规划课题(编号:06FJY007)的部分成果
关键词
乡村旅游
经营实体
创业
影响因素
rural tourism
small business
start an undertaking
influencing factor
