摘要
研究发现,基于"农户―龙头企业"的农产品渠道关系演化结果将受到合作创造的额外收益、为合作而付出的合作成本、合作收益与合作成本的比值、农户与龙头企业之间的相对收益与相对成本比值以及农户与龙头企业各自的贴现因子等因素的影响。提高渠道合作收益、降低合作成本、建立公平的利益分配机制和利益补偿机制、建立良好的信任机制,将有助于渠道关系的稳定。
Based on agricultural product marketing channel relationship for ＂Farmer--Dominant Enterprise＂ using evolutionary game theory, the research finds that the added earnings, cooperation cost, the ratio of added earnings to cost, the relative earnings and relative cost, and the discount factors are the factors leading to ESS. It＇s helpful for the stability of agricultural product marketing channel relationship between farmer and dominant enterprise to improve added earnings, lower the cost, set up impartial profit distribution and compensation mechanism and trust mechanism.
出处
《经济与管理》
2008年第2期19-23,共5页
Economy and Management
基金
国家自然基金<农产品营销渠道变革与模式选择研究>(70773046)阶段性成果
关键词
渠道关系
稳定性
农户
龙头企业
演化博弈
marketing channel relationship
stability
farmer
, dominant enterprise
evolutionary game
