摘要
眼动仪是用于心理学实验研究的大型精密仪器。眼动仪的问世为心理学家利用眼动技术,探索人在各种不同条件下的视觉信息加工机制,观察其与心理活动直接或间接的关系,提供了新的有效工具。利用眼动仪可以获得眼动轨迹图、眼动时间、眼跳、瞳孔大小等参数,从而研究个体的内在认知过程,理解人类的信息加工过程。
Eye-movement apparatus is a large precision instrument applied to psychological experiment. The advent of eye-movement apparatus provided new effective instrument for psychologists, applying the technique of eye-movement to explore information processing of human vision in different conditions and observe the direct or indirect relations between eye-movement and mental activity. The psychologists can achieve a series of parameters on eye-movement locus, time, saccades, size of pupils, etc. to research the individual＇s inner cognitive process and know the course of human information processing.
出处
《商业经济》
2008年第2期51-52,84,共3页
Business & Economy
基金
黑龙江省教育厅人文社会科学研究项目资助
项目编号:11524004
关键词
眼动仪
广告心理学
眼动
eye-movement apparatus, advertisement psychology, eye movement
