摘要
在经济高速增长的形趋下,社会消费的蓬勃方展和全面升级促使社会消费水平一步步攀升,消费取向逐步理性和成熟,有质量的消费群体逐步形成。现今的消费群体与20世纪90年代的消费群体已经有了天壤之别。就整体消费取向而言,人们对品牌的要求已越来越高,对品牌的消费偏好也越来越固化,真正意义上的品牌忠诚也在逐渐形成。
The sustained and rapid development of economy causes an explosion in the consumption level of the society. The consumer tropism has gradually come to rationality and maturity and a consumption baskets of high quality begun to form. Today＇s consumption baskets are completely different from that of the 901 s, In term of the entire oreintation, people are more and more strict with brands, With the consumer＇ s steady preference to brands becomes, a real brand loyalty begins to be formed gradually.
出处
《商业研究》
CSSCI
北大核心
2008年第3期129-132,共4页
Commercial Research
关键词
快速消费品
消费群体
环境
营销
市场
FMCG （Fast Moving Consumer Goods）
consumption baskets
environment
marketing
market
