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校报个性化与舆论导向关系的正确处理 被引量:1

On Proper Handling of the Relationship between the Individuality of College Newspaper and the Guidance of Public Opinion
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摘要 校报是高校的"机关报",起着宣传学校办学思想,弘扬主弦律的重要作用。随着数字化媒体的高速发展和有力冲击,校报怎样办出特色,让大家喜闻乐见,值得我们深思。本文就如何更好地发挥校报的舆论导向功能,如何使校报突出个性化作探讨。 College newspaper is the college organ and plays the important role of publicizing school-running thinking and main melody. With the high-speed development and powerful impact of digital media, we should think deeply on how to run the college newspaper with popular and distinguishing quality. This paper makes a discussion on how to play college newspaper's role of public opinion guidance in a better way and how to lay emphasis on its individuality.
作者 张文杰
出处 《浙江纺织服装职业技术学院学报》 2008年第1期83-86,共4页 Journal of Zhejiang Fashion Institute of Technology
关键词 校报 个性化 舆论导向 college newspaper individuality guidance of public opinion
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