摘要
介绍了图书馆信息营销的概念,论述了图书馆开展营销的必要性,在分析图书馆信息营销优势的基础上,提出了图书馆信息营销的策略。
This paper introduces the concepts of the information marketing of the library, expounds the necessity of library＇s developing the marketing, and based on analyzing the superiorities of the library in the information marketing,advances some tactics for the information marketing of the library.
出处
《科技情报开发与经济》
2008年第7期36-37,共2页
Sci-Tech Information Development & Economy
关键词
图书馆
信息营销
营销策略
library
information marketing
marketing tactics
