摘要
在建立游客满意度评价指标体系的基础上,运用灰色关联分析法和层次分析法,对甘肃省4个著名景区的游客满意度进行了调查评价.结果表明:在4个进行评价的景区中,敦煌莫高窟景区的游客满意度最高,嘉峪关城楼景区的游客满意度最低.最后提出了一些建议.
On the basis of building tourist satisfaction index systems, the article uses grey correlation analysis and AHP to investigate and evaluate the tourist satisfaction of four famous tourist spots in Gansu province and get the conclusion, among the four tourist spots evaluated, tourist satisfaction of Mogao grottoes is best, while Jia Yu Guan Pass is comparatively poor. Some advice is offered at last.
出处
《许昌学院学报》
CAS
2008年第2期114-119,共6页
Journal of Xuchang University
关键词
灰色关联分析
层次分析法
游客满意度
评价
grey correlation analysis
AHP
tourist satisfaction degree
evaluation
