摘要
文章阐述了科技期刊在当前竞争激烈的大背景下,必须走期刊品牌化之路。科技期刊编辑作为期刊的主导者、策划者,必须强化期刊品牌意识,运用市场的眼光、创新的眼光、文化的眼光来指导期刊的发展。
It is explained that under the current fierce competition of scientific journals, the road of journal branding must be, followed. Editors of scientific jottrnals, as leaders and planners, must strengthen their brand - consciousness and guide the development of the journals with an eye of market, innovation and culture.
出处
《山西科技》
2008年第2期15-16,共2页
Shanxi Science and Technology
关键词
期刊
品牌化
文化
创新
市场
发展
journal
branding
culture
innovation
market
development
