摘要
立足地方资源优势,树立张家口的品牌形象,构建品牌战略,是张家口在促进地方经济又好又快发展过程中提出的战略决策。如何依托地方资源,发挥资源优势,构建品牌战略,这是我们需要深入思考的问题。
It is regarded as the strategic decision in the process of the efficient economic development for Zhangjiakou to construct the brand strategy, namely, the brand images should be established based on the local resources. Yet how should the local resources be exploited？ How should the resources advantages be made use of？ How should the brand strategy be constructed？ These are the questions demanding further consideration, which the paper is aimed at.
出处
《张家口职业技术学院学报》
2007年第4期1-2,共2页
Journal of Zhangjiakou Vocational and Technical College
关键词
资源优势
品牌战略
产品
产业
resources advantage
brand strategy
product
industry
