5Olsen, S. Comparative Evaluation and the Relationship Between Quality, Satisfaction, and Repurchase Loyalty[J]. Journal of the Academy of Marketing Science, 2002 (11) : 240- 249.
6Aaker, J, Fournier, S & Brasel, S Charting the Development of Consumer-Brand Relationships[R]. Research Paper Series. Graduate School of Business Stanford University, 2001 (11): 16- 18.