摘要
运用文献资料法、逻辑分析法对我国体育赛事项目的投资风险评估和管理进行了研究,旨在为降低体育赛事投资的风险,从而促进了体育赛事的成功举办。研究结果表明:经过风险识别,体育赛事项目的投资风险类型主要有金融市场风险、信用风险、管理风险、技术风险以及环境风险;并在评估的基础上,提出了具体的风险控制方法。
By means of literature reviews and logical analysis, this paper tends to focus a research on the investment risk evaluation and management of Chinese sports events＇ project in order to level down the investment risk of sports event and have it held successfully. The results show： Types of risk： financial market risk, credit risk, management risk, technology risk , and environment risk after identifying risk. And the paper also comes up with some ideas of controlling risk based on the evaluation of risk.
出处
《首都体育学院学报》
2007年第4期19-21,41,共4页
Journal of Capital University of Physical Education and Sports
基金
2006年北京市教育委员会人文社会科学研究计划面上项目(sm200610029003)
北京市属市管高等学校人才强教计划资助项目
关键词
体育赛事
投资
风险评估
风险管理
sports events
investment
risk evaluation
risk management
