摘要
网络环境下,高校校报不断创新和发展,但受众仍然在继续流失。通过对高校校报特点、功能及受众缺失原因进行分析,提出了解决校报受众缺失的有效对策。
In the network environment, the staffs working in the university newspaper office never stop pushing for innovations and improvements, but the readers are still losing increasingly. The paper made an analysis on the characters, the functions and the causes of readers draining of the university newspaper, and offered some effective countermeasures.
出处
《丽水学院学报》
2008年第2期63-66,共4页
Journal of Lishui University
基金
浙江省高校校报研究会立项课题(20070110)
关键词
高校校报
受众
缺失
university newspaper
readers
draining
