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商业银行客户细分模型的建立与应用 被引量:8

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摘要 文章尝试利用层次分析法(AHP)建立商业银行基于客户价值的客户细分模型,通过对已有客户数据分析、挖掘,将客户进行细分,从而确定银行的核心客户和主要客户群体,并制定相应的营销策略。
作者 李欣
出处 《统计与决策》 CSSCI 北大核心 2008年第9期144-146,共3页 Statistics & Decision
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