4Berger P D, Nasr N I. Customer Lifetime Value: Marketing Models and Applications [J]. Journal of Interactive Marketing,1998,(12).
5Gupta S, Lehmann D R. Customers as Assets [J]. Journal of Interactive Marketing, 2003, 17(1)..
6Pearson S. Building Brands Directly: Creating Business Value from Customer Relationships[M]. London: MacMillan Business, 1996.
7Zineldin M. Bank Strategic Positioning and Some Determinants of Bank Selection[J]. International Journal of Bank Marketing, 1996, 14(6).
二级参考文献20
1Flint D J, Woodruff R B. The Initiators of Changers in Customers'Desired Value[J]. Industrial Marketing Management, 2001,30: 321 -337.
2Woodside A G, Trappey R J. Customer Portfolio Analysis among Competing Retail Stores[J]. Journal of Business Research, 1996, 35:189 - 200.
3Page M,Pitt L,Berthon P. Analyzing and Reducing Customer Defections[J]. Long Range Planning, 1996, 29(6): 821-834.
4Dyche J,Dych J.The CRM handbook:a business guide to customer relationship management.Reading,MA:Addison-Wesley,2001.
5Blattberg R C,Deighton J.Manage Marketing by the customer equity test.Harvard Business Review,1996,8:136-144.
6Hoekstra J C,Huizingh E K R E.The lifetime value concept in customer-based marketing[J].Journal of Market Focused Management,1999,3(4):257-274.
7Hansotia B,Rukstales B.Incremental value modeling[J].Journal of Interactive Marketing,2002,16(3):35-46.
8Berger P D,Bolton R N,Bowman D,et al.Marketing actions and the value of customer assets:A framework for customer assets management.Journal of Service Research,2002,5(1):39-54.
9Colombo R,Jiang W.A stochastic RFM model[J].Journal of Interactive Marketing,1999,13(3):2-12.
10Pfeifer P E,Carraway R L.Modeling customer relationships as Markov Chains[J].Journal of Interactive Marketing,2000,14(2):43 -55.