摘要
通过"结构法"和"非结构法"调查相结合,初步获得影响潜在旅游者对古城镇前旅游感知形象的要素。运用Logit模型,对调查数据进行处理,结果表明,影响潜在旅游者对古城镇前旅游感知形象的主要要素(影响度从大到小排序)依次是古城镇风貌、闲适氛围、地理位置、原生态生活、旅游安全、餐饮美食、历史名人、特色文化、文物古迹、自然气候等。
Initial impact factors as well as the extent of these factors impact on the mind of potential tourists are obtained by the way of “structure” and “no - structure” investigation method. Then Logit model is applied to deal with these data. Results are gained after several dealing steps. It can be seen that the main factors influencing the pre - perceived image of old town in the mind of potential tourists are general appearance of old town, leisure at- mosphere, geographical position, authenticity of the old town, tourism safety, local flavor, historic celebrity, peculiar culture, cultural relics, climate etc.
出处
《软科学》
CSSCI
2008年第5期23-28,共6页
Soft Science
基金
教育部人文社科基地项目(YRCSD-06A)
关键词
古城镇
前旅游感知形象
影响要素
old town
pre -perceived destination image
impact factors
