摘要
文章以丝绸之路沿线旅游热点城市入境游客市场调查为基础,以入境游客的个人特征、出游选择与偏好等作为调查的主要内容,对丝绸之路地区国际旅游游客旅游选择偏好和行为决策模式进行分析和研究,有助于促进丝绸之路旅游目的地更加合理的市场细分和具有针对性的市场策略。
The paper is based on the market investigation of inbound tourists in hot tourism cities along Silk Road, is mainly about tourists＇ personalities, travel choice and bias, and does a study of international tourists＇ choice and bias and their behavior decision model in Silk Road region. It is beneficial to more reasonable market classification management and to some more specific market strategies.
出处
《商业经济与管理》
CSSCI
北大核心
2008年第5期69-74,共6页
Journal of Business Economics
基金
国家自然科学基金项目(40771058)资助
