摘要
以包含一个制造商和一个零售商的两层供应链为研究对象,当零售商是领导者,供应商是跟随者,并且需求和促销努力相关时,证明传统的回购契约已不能够使得供应链协调。为了解决这个问题,建立了基于促销成本共担的回购契约模型,验证能够使得供应链协调。最后通过数值例子对模型分析比较。
In a one-supplier-one-retailer supply chain facing stochastic sales effort dependent demand, it is proved that supply chain coordination can not be achieved by using traditional buy back contract when retailer is a leader and supplier is a follower. In order to solve this problem, buy back contract based on sales effort cost sharing is constructed. And it is testified to be a proper solution to this problem. Finally, a numerical example is given to illustrate the model and the solution process.
出处
《青岛大学学报（自然科学版）》
CAS
2008年第1期88-91,共4页
Journal of Qingdao University(Natural Science Edition)
基金
国家自然科学基金资助项目(760171057
70771052)
山东省"泰山学者"计划资助
关键词
供应链契约
回购契约
努力因素
促销成本共担
supply chain contract
buy back contract
effort factor
sales effort cost sharing
