摘要
市场营销语言具有很强的浓缩性、灵活性及艺术性特征,在营销过程中,除很好地运用好市场营销语言外,还应该充分地运用辅助性语言——"类营销语言",这样才能起到营销上的巧妙效果。
The marketing language, with the traits of strong concentration, the flexibility and the artistic characteristic, has influenced the process of marketing. Besides that, we should also utilize the auxiliary language fully, the quasi marketing language, to re- alise the ingenious effect in the marketing.
出处
《齐齐哈尔大学学报（哲学社会科学版）》
2008年第3期113-114,共2页
Journal of Qiqihar University(Philosophy & Social Science Edition)
关键词
市场营销
语言
特点
类营销语言
market sale
language
character
quasi marketing language
