摘要
网络文化产业是一个新的产业,核心是"数字内容产业"。本文运用SWOT分析方法找出了我国网络文化产业的优势、劣势、机会、威胁,并提出了针对我国网络文化产业的SO、WO、ST、WT战略。
Network culture industry is a new domain focused on digital content industry. The article discussesthe strengths, weaknesses, opportunities and challenges about network culture by analysis of SWOT, and proposes corresponding strategies of SO, WO, ST and WT.
出处
《北京邮电大学学报（社会科学版）》
2008年第2期32-34,共3页
Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)
