摘要
文章探讨了海南热带农产品营销的产品特色,企业、市场交易中介、农户和政府的作用,营销理论的一般应用和营销人才培养等四个问题。期望以此建立理论框架研究海南热带农产品营销。
This article discusses four issues of Hainan tropical agricultural products marketing. There are： characteristics of Hainan tropical agricultural products; the role of enterprises, market trading intermediary, farmers and government; the general application of marketing theory and marketing personnel training. To establish a theoretical framework on Haitian tropical agricultural marketing is expected.
出处
《技术经济与管理研究》
2008年第3期32-34,共3页
Journal of Technical Economics & Management
关键词
海南
热带农产品
市场营销
Hainan
Tropical Agricultural Products
Marketing
