摘要
基于对陕西省延安、太白山、褒河3个类型森林公园的实地考察和游客的问卷调查,分析了不同森林公园在客源地分布、游客的人口学特征、旅游行为及旅游感知的共性和差异,提出了不同类型森林公园在规划管理、开发建设、市场营销策略和目标市场开拓等方面的建议和措施。
Based on the on-the-spot investigation and the comparison analyses of tourist＇s questionnaire survey on Yanan, Taibai Mountain and Baohe forest parks in Shaanxi Province, that general characters and the differences in the distribution of tourists＇ source, tourist＇s demography characteristics, the traveling behavior and tourists＇ sensation various aspects in the different forest parks were summarized. Moreover the suggestion and the key strategy on plan management, development construction, market marketing and goal market development so on for the different type forest park in Shaanxi Province were put forward.
出处
《西北林学院学报》
CSCD
北大核心
2008年第3期211-215,共5页
Journal of Northwest Forestry University
基金
陕西省教育厅科研计划项目(99JK200)
咸阳师范学院科研计划专项重点课题(03xsyk103)
陕西省教育厅科研计划项目(07JK419)
关键词
森林公园
游客构成
行为特征
forest park
tourist constitute
behavior characteristic
