摘要
本文分析了我国家庭财产保险发展困境的主要原因,提出产险公司大力宣传、积极营销、产品创新和提高投资能力是我国家庭财产保险走出发展困境的有效途径。
This paper analyzes the main causes of the development predicament of property insurance for home and put forward that the property insurance company＇s wide publicity,active marketing,production innovation and improving investment capacity are the effective ways out of development predicament.
出处
《特区经济》
北大核心
2008年第5期86-87,共2页
Special Zone Economy
关键词
家财险
发展困境
对策
产品创新
property insurance for home
development predicament
countermeasure
production innovation
