摘要
市场导向理论在营销学术研究历史中具有重要、突出的地位,然而至今市场导向概念仍然没有统一的界定。通过回顾和梳理市场导向理论,明晰了市场导向概念的发展脉络,旨在对市场导向的未来研究提供基础。
Although market-oriented theory occupies an important and outstanding place in the history of academic marketing study, up to now there has been no uniform definition for market-oriented concepts. This paper reviews the basis of market-oriented theory and studies the evolution and the classification of market-oriented concepts with the aim of having a clear picture of the development of market-oriented concepts.
出处
《当代经济管理》
2008年第6期14-17,共4页
Contemporary Economic Management
关键词
市场导向
营销观念
演进
market-oriented
marketing idea
concepts
