摘要
本文从消费者心理的实在性、求美性、别样性、跟从性、求名效应五个方面出发,论述了消费者心理与产品包装设计的关系,并从市场经营的角度提出了包装设计的着重点。
According to the consumer＇s need to quality, beauty, character, subordination and fame, the article discusses about the relationship between consumer psychology and package design, then puttingt forward the key point on package design from marketing perspective.
出处
《浙江工商职业技术学院学报》
2008年第2期29-30,共2页
Journal of Zhejiang Business Technology Institute
关键词
消费者心理
关系
经营
consumer psychology
relation
operation
