摘要
通过调查研究市场化程度高的体育项目特征因素,找出影响市场化程度的主要特征因素。对田径运动与市场化程度高的体育项目的特征因素进行对比排序分析,探讨目前我国田径运动产业市场化运作策略,为探究新转折期田径运动的持续健康发展提供理论依据。
This paper researches higher degree of market project characteristics and the operation of the factors, finds out the main features of factors which influencing the degree of market. By comparing the item of athletic factors and characteristics with higher degree of market in the characteristics of sports, analyses athletic industrialization of the feasibility and discusses the financial strategy on the development of athletics at this stage. This aim is to promote athletics with a quick development in the new turning point.
出处
《山东体育学院学报》
北大核心
2008年第6期5-7,共3页
Journal of Shandong Sport University
关键词
田径运动产业
市场化
特征因素
排序对比
athletic industrialization
market
characteristic factor
feasibility
