摘要
在分析符号消费作为网络受众流行趋势的消费文化根源基础上,通过有效的问卷设计,研究符号消费者行为的影响因素和动机,运用因子分析法对调查数据做出分析,给出动机的六类划分,并对结果作信度检验。
The paper analyzes that symbolic consumption being the cultural origin ofconsumption of audience＇s fashion trend of Interact, from effective questionnaire design, studies influence factor and motive of symbolic consumption, uses factor analytic approach to make analysis, gives six kinds of division, and makes reliability test to result.
出处
《西安邮电学院学报》
2008年第2期13-15,18,共4页
Journal of Xi'an Institute of Posts and Telecommunications
基金
江苏省教育厅项目
循环经济视域下网络消费行为机制研究(07SJD790028)
关键词
符号消费
因子分析
互联网
信度检验
symbolic consumption
factor analysis
Internet
reliability test
