摘要
通过对产品形象的含义、内容、表现形式的阐述,分析了产品形象对企业品牌形象的影响,同时探讨了产品界面设计对产品形象的影响,说明了产品形象在企业形象中的重要作用。
The meaning, contents, and representation of product image were introduced. The influence of product image on enterprise＇s brand image and the influence of product interface design on product image were analyzed. The important function of product image in corporation image was explained.
出处
《包装工程》
CAS
CSCD
北大核心
2008年第7期186-188,共3页
Packaging Engineering
