摘要
钢铁行业是我国传统工业的支柱产业。虚拟价值链探讨的是信息时代企业价值增值的过程。随着信息时代的到来,钢材物流中心作为钢厂和客户的中间增值环节的流通模式由于适应市场潮流而得到迅速发展。文章对虚拟价值链在钢铁贸易中的作用和钢铁物流中心的营销战略做了探讨。以期对我们钢铁物流中心的发展提供一点帮助。
China＇s iron and steel industry is a pillar industry of traditional industries. The purpose of studying virtual value chain is to understand the value-added process of enterprise in the information age. With the advent of the information age, logistics centrer as a value chain in the middle of steel mills and customer has a rapid development due to adapt to the market. In this paper, I will study the role of virtual value chain in the steel trade and explore the iron and steel logistics centre marketing strategy. I hope this will give a little help to the development of our steel logistics centre.
出处
《物流科技》
2008年第7期20-22,共3页
Logistics Sci-Tech
关键词
虚拟价值链
“配电盘”赢利模式
营销发展
virtual value chain
＂Distribution＂ profit model
marketing development
