摘要
渠道的发展和选择是企业最关键的问题之一。将国内外学者对电子商务环境下的营销渠道研究理论进行了归纳和对比,以期为营销渠道理论研究提供一定的借鉴。
Marketing channels development and selection is one of the most critical problems for a firm＇s survival and development. This paper makes some analysis and comparisons to the researches by foreign scholars in the marketing channels in E-commerce environment, and points out the flaws of existing studies.
出处
《价值工程》
2008年第7期73-75,共3页
Value Engineering
关键词
电子商务
营销
营销渠道
E-commerce
marketing
marketing channels
