摘要
模因复制有语用的和反语用的两类,原模因和模因变体的"同异关系"合适与否取决于新旧模因宿主在元语用意识调控下能否攫取一种"同构/变异取向度"的适度、平衡的和谐美。
Taking a perspective of broad-sense memetics oriented towards meme semiotics, the paper utilizes cognitive pragmatics to comment upon the latest developments of memetics, and more importantly, by an analysis of a series of langue-pragmatic memes, formulates the hypothesis that whether the sameness or difference between the source meme and meme variant is appropriate/pragmatic or inappropriate/unpragmatic is determined by whether the old and new meme carriers, by their meta-pragmatic awareness, achieve the right isomorphism/variation orientation degree （I/VOD）, thus contributing to a balance or harmony. The paper finishes with a discussion of extreme meme variations, people＇ s construal trouble, along with suggestions.
出处
《四川外语学院学报》
CSSCI
北大核心
2008年第4期50-58,共9页
Journal of Sichuan International Studies University
