摘要
为了探索体育产业的健康发展道路,通过文献资料法、调查法、统计法、比较分析法,对世界体育产业及我国体育产业发展现状及对策进行分析,结果显示:新世纪下我国体育产业的发展应实现体育消费的多样化、层次化;加大体育市场培育力度,明确体育市场的经营主体,培育体育市场的消费主体;加速体育产业的社会化。
The paper aims to explore the healthy development of sports industry by means of the documentary, investigative, statistical and comparative analysis. From the analysis of current situation of world and our national sports industry development and the countermeasures, it suggests that in the new century we should make our sports industry diversified and hierarchical, and develop our sports market, be clear about the management body and cultivate the consuming body and accelerate the socialization of sports industry.
出处
《体育科学研究》
2008年第3期18-20,共3页
Sports Science Research
关键词
体育产业
产业结构
管理体制
体育市场
sports industry
industry structure
management system
sports market
