摘要
随着数字出版技术的发展,跨媒介出版逐渐成为可能。在把媒介分为三种类型的基础上,提出六种跨媒介转移出版战略,并分析影响转移出版战略成败的四种关键因素,讨论目前影响我国出版社实施转移出版战略的多种障碍,最后给出相关建议和对策。
With the development of digital publishing technology, cross-media publishing has been rising. This paper divides the media into three categories, presents six cross-media transfer publishing strategies, analyses four key factors that influence the success of transfer publishing, discusses various barriers that influence the implementation of transfer publishing of the publishing houses in China, and proposes the suggestions and solutions finally.
出处
《出版科学》
CSSCI
2008年第4期67-70,共4页
Publishing Journal
关键词
数字出版
跨媒介出版
转移出版
出版战略
Digital publishing Cross-media publishing Transfer publishing Publishing strategy
