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巨无霸归来 被引量:2

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摘要 1974年,油价居高不下,通货膨胀严重,此时,麦当劳推出一款产品:“两片纯牛肉,特制调味酱,生菜,奶酪,泡菜,洋葱,芝麻面包”,这就是麦当劳经典的巨无霸,它的制作配方罗列出来也就是当时电视广告歌曲的歌词。
作者 林菲
出处 《广告主》 2008年第8期58-58,共1页 Advertiser
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同被引文献26

  • 1李晓华.产业组织的垂直解体与网络化[J].中国工业经济,2005(7):28-35. 被引量:84
  • 2Michael Hammer. Deep Change: How Operational Innovation can Transform your Company[J]. Harvard Business Review, 2004,82, (4).
  • 3Robert B Tucker. Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures[M]. Berrett--Koehler Pub, 2002, October.
  • 4Tan, J. , Peng, M. Organizational Slack and Firm Performance during Economic Transitions: Two Studies from an Emerging Economy Strategic Management Journal,2003(24) : 1249 - 1263.
  • 5赵慧.肯德基大战麦当劳:电话线与车轮.第一财经周刊,2008,9(12).
  • 6Baker, T. , Nelson, R. E. Creating Something from Nothing: Resource Construction Through Entrepreneurial Bricolage [J]. Administrative Science Quarterly, Sep2005, 50, (3) : 329-- 366.
  • 7Charles Handy. The Age of Unreason[M]. London: Century Hutchinson, 1989.
  • 8Christensen C M. The Innovator's Dilemma: When new Technologies cause Great Firms to fail[M]. Harvard Business School Press, 2000.
  • 9Garud, R. , Karn? e, P. Bricolage Versus Breakthrough: Distributed and Embedded Agency in Technology Entrepreneurship [J]. Research Policy, Feb2003, 32, (2) : 277-- 301.
  • 10Levi--Strauss, C. the Savage Mind [M]. Chicago: University of Chicago Press, 1967.

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