1Ajzen, I. Theory of planned behavior[ J]. Organizational Behavior and Human Decision Process,1991, 50:179 -211.
2Conner M, Norman P, Bell IL The Theory of Planned Behavior and Healthy Eating[ J]. Health Psychology, 2002, 21 (2) : 194 -201.
3Hagger, M.S. , Chatzisarantis, N. L D. First and higher - order models of attitudes, normative influence, and perceived behavioural control in the theory of planned behaviour[ J]. The British Journal of Social Psychology, 2005, 44 : 513 -523.
4Jacoby, J.W. , Chestnut, R. W. Brand Loyalty Measurement and Management[ M]. New York :John Wiley & Sons lnc, 1978:5.
8Armitage, C.J. , Conner M. Efficacy of the theory of planned behavlout: A meta- analytic review[ J]. The British Joumal of Social Psychology, 2001,40 (4) : 471 -499.
2Richard L Oliver.Whence Consumer Loyalty [J ].Journal of Marketing,1999,63( 1 ) : 33--44.
3Fredrick F Reichheld, Phil Sehefter. E-loyalty : your Secret Weapon on the Web[J ].Harvard Business Reriew, 2000(7 ) : 105-113.
4Reichheld F F,Schefter P.E-loyalty:your secret weapon on the web[J].Harvard Business Review,2000,(July-August):105-113.
5Luarn P,Lin H H.A customer loyalty model for e-service context[J].Journal of Electronic Commerce Research,2003,4(4):156-167.
6Smith A D.loyalty and e-marketing issues[J].Quality Journal of Electronic Commerce,2002,3(2):149-162.
7Oliver R L.Whence consumer loyalty?[J].Journal of Marketing,1999,63:33-44.
8Heskett J L,Sasser E W,Schlesinger L A.The service profit Chain[M].New York:Free Press,1997.
9Shun Yin Lam,Venkatesh Shankar,M.Krishna Erramilli.Customer value,satisfaction,loyalty,and switching costs:an illustration from a business-to-business service context[J].Journal of the Academy of Marketing Science,2004,32(3):293-311.
10Vikas M,Kamakura W A.Satisfaction,repurchase intent and repurchase behavior:investigating the moderating effect of customer characteristics[J].Journal of Marketing Research,2001,38(February):131-142.