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网上书店顾客忠诚行为影响因素研究 被引量:3

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摘要 论文从个体行为意图角度,以计划行为理论为基础,探讨了网上书店顾客忠诚行为的影响因素。验证性因素分析结果表明:顾客对价值的态度、主观规范、感知的行为控制、情感满意需求对其忠诚行为具有较强的影响。研究结果为网上书店的经营者提供了有价值的参考。
机构地区 中南大学商学院
出处 《消费经济》 CSSCI 北大核心 2008年第4期31-34,共4页 Consumer Economics
基金 湖南省软科学研究项目(05ZK3007)
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参考文献8

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二级参考文献26

  • 1王霞,赵平,王高,刘佳.基于顾客满意和顾客忠诚关系的市场细分方法研究[J].南开管理评论,2005,8(5):26-30. 被引量:27
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