摘要
2008年的"5·12"汶川大地震,使作为四川重要支柱产业之一的旅游业受到沉重打击,地震波及地区,包括了成都及四川的重要旅游景区景点、以及通往主要景区的交通线所在区域。如何在"5.12"汶川大地震后恢复四川旅游业,就成为灾后重建的重要工作之一。本文认为,结合四川的实际情况,在灾后重建四川旅游业,可以采用启动市场、震后营销、重新规划、突出重点、阶段推进、文化重塑、探索新路的方针。
As the pillar industry of Sichuan, tourism is hard hit by the May 12 Wenchuan Earthquake in 2008. Many beauty spots in Chengdu and Sichuan, and also the areas where the traffic lines lead to the main spots are badly damaged. And how to redevelop Sichuan＇s tourism after the earthquake becomes one of the important tasks about post-disaster reconstruction. This paper suggests that some reconstruction countermoves be taken based on the practical situation： enlivening the markets, post-seismic marketing, redesigning, giving prominence to the key points, stage propulsion, culture remolding and new path exploring.
出处
《西华大学学报（哲学社会科学版）》
2008年第4期5-8,37,共5页
Journal of Xihua University(Philosophy & Social Sciences)
