摘要
针对整合时代国内汽车经销商大型集团化扩张的趋势,研究了汽车经销商品牌扩张、网点扩张、业务扩张的基本策略,以及通过利用CRM价值链管理、PDCA循环改进理论方法实现汽车经销商的整合协同效应,从而建立不易被模仿的核心竞争优势,作为整合时代汽车经销商的集团化运营的基本策略。
According to the trend of expansion for the domestic vehicle dealers in the integration times, the basic strategies for the brand expansion, network expansion and business expansion are studied. And through the use of CRM value chain management and PDCA cycle methods, synergies and core competitive edge which is not easy to imitate is created as the basic operation strategy for the vehicle dealer groups in the integration times.
出处
《上海汽车》
2008年第9期41-44,共4页
Shanghai Auto
