摘要
本文根据电影产品对市场的不同影响力,将其价值区分为作品价值、精品价值、品牌价值和符号价值等四个层次,这些价值的依次实现过程就是电影产业(电影企业)发展的历程。相比较而言,我国近代电影业实现的是作品价值和精品价值,而当下的电影业则在作品价值和精品价值的基础上,部分地实现了品牌价值和符号价值。
Based on an analysis of the different market influences of films, the paper classifies its val- ues into the product value, the quality-product value, the brand value and the symbolic value, whose realization in sequence is the development process of film industry. In a comparative perspective, the early modern Chinese film industry aimed to realize its product value and quality-product value while the contemporary Chinese film industry has partly realized the brand value and the symbolic value besides the product value and the quality-product value.
出处
《云南师范大学学报（哲学社会科学版）》
CSSCI
2008年第5期114-119,共6页
Journal of Yunnan Normal University：Humanities and Social Sciences Edition
