摘要
现代城市节庆发展非常迅速,旅游业是受节庆活动影响最为明显的行业,如何放大现代城市节庆活动的积极影响,有效促进旅游业的发展,是这一领域研究的焦点。本文对近年来关于城市节庆活动旅游效应方面的研究进行了初步梳理和分析,指出存在的主要问题,并以扬州"烟花三月"国际经贸旅游节为例,利用相关数据和该节庆举办以来的城市变化情况及由此产生的旅游拉动效应进行综合评价,认为城市节庆有力地刺激了旅游业的发展、促进各类资源的有效整合、能够与城市其他领域发展保持积极的协同性。同时,当前城市节庆在运营模式、节庆内涵和主线的把握以及节庆活动的目标性上还存在不少问题,政府意志、自发的市场行为等因素会加重城市节庆的"负担",城市节庆需要加强管理。
In recent years, the modem urban festivals have developed very rapidly, and they bring enormous economic benefits and social benefits. The modem urban festivals have an obvious impact on all the industries, especially tourism. How to enhance the impact of modem urban festivals actively and maximize its stimulating effect on the tourism industry is a hot topic of the research on the modem urban festivals.
The paper collects and analyzes the research on stimulating effect of modem urban festivals on the tourism industry, and considers that there are two aspects on the issue. One is that the research perspective is narrow and limited relatively, the research level is a bit superfacial, and the other is that there is few research results about one specific urban festival, such as exemplification research or demonstration research. Taking a case of ＂the Flowery March＂ international economy, trade and tourism festival of Yant, zhou as an example, this paper gives a comprehensive value by using the data on the urban festivals, the change in the appearance of the city and the stimulating effect on the tourism. Since ＂the Flowery March＂ international economy, trade and tourism festival of Yangzhou was held, there has been a certain commonality on the theme of festivals. Meanwhile, each of the thematic elements and the character of the festival have been changed correspondingly and the connotation of festival activities has been continually expanded. From the major statistical indicators of Yangzhou tourism in 2000 -2006, the change can be witnessed that the number of tourists to Yangzhou has increased but the increase in the tourists＇ consumption is comparatively slow. So the article draws a conclusion that modem urban festivals have greatly stimulated the development of tourism, promoted the integration of various tourism resources effectively, and maintained a positive synergy with other areas of the city. Besides these positive effects, serious examination and appropriate adjustment in operating mode, event content ,grasping the main theme of festivals and activity target of urban festivals are still needed. All of the problems must be settled. The ＂utilitarianism＂ appeal dilutes the theme of the urban festivals easily.The fundamental aim of the urban festivals is to stimulate the development of the tourism. However, the will of the government and spontaneous market behavior tend to pile pressure on city of festivals. This will obviously affect sustainable development of the festival activities. So, much attention should be paid to the problems and the management of modem urban festivals should be strengthened.
出处
《人文地理》
CSSCI
北大核心
2008年第4期95-99,共5页
Human Geography
关键词
城市节庆
旅游业
“烟花三月”国际经贸旅游节
思考
urban festivals
tourism industry
the flowery march international economy
trade and tourism festival
Yangzhou
thought
