摘要
视觉营销是市场营销的一个新概念与新领域。它建立在市场营销学和心理学基础之上,科学地将视觉识别设计与视觉传达设计原理、终端卖场设计与商品展示技术运用于产品设计、传播策划和空间设计领域,由此对目标顾客及潜在顾客形成强大的视觉冲击力,并对其产生心理层面的影响,从而带动商品的销售,达到营销目的。市场营销学和心理学是它的基础理论,视觉识别设计与视觉传达设计、终端卖场设计与商品展示是它的核心技术。
Visual marketing is one of the new concepts and new areas of Marketing.On the basis of marketing and psychology,It scientifically applies visual recognition designs and visual communication design principles,retail store designs and merchandise display technology to product designs,dissemination planning and space design fields,therefore creates strong visual impact on their target customers and potential customers,and brings them psychological effects,so as to boost the sales,and achieve their marketing purposes.Marketing and Psychology are its basic theories.Visual identification design and visual communication design,retail store design and merchandise display are its core technologies.
出处
《中南财经政法大学学报》
CSSCI
北大核心
2008年第5期109-113,123,共6页
Journal of Zhongnan University of Economics and Law
关键词
视觉营销
心理现象
视觉传达
商品展示
Visual Marketing
Psychological Phenomenon
Visual Communication
Merchandise Display
