摘要
结合我国房地产业发展现状,本文从需求预测偏差、价格波动和房地产开发的价值链5个方面论述了房地产营销长鞭效应的成因,探讨了对房地产营销长鞭效应进行预警和调控的理论分析与措施。
With the status quo of China＇s real estate development, the paper deviation from the forecast demand, price volatility and real estate development of the value chain, such as three real estate marketing discusses the causes of the bullwhip effect on the real estate marketing bullwhip effect early warning and control the theoretical analysis and measures.
出处
《中国市场》
北大核心
2008年第36期40-41,共2页
China Market
关键词
房地产营销
长鞭效应
系统动力学
real estate marketing
bullwhip effect
system dynamics
