1[1]Bamey,J.B..Firm Resources and Sustained Competitive Advantage[J],Journal of Management,1991,17(3):99-120.
2[2]Day,G.S..The Capability of Market-Driven Organizations[J].Journal of Marketing,1994,58:37-51.
3[3]Dutta,S.,Narasimhan,O.,Rajiv,S.,Success in High-technology Markets:Is Marketing Critical[J].Marketing Science,1999,18 (4):547-568.
4[4]Hooley,G.J.,Fahy,J.,Cox,T..Marketing capabilities and firm performance:A Hierarchical Model[J].Journal of Market Focused Management,1999,4:259-278.
5[5]Hooley,G.J.,M? ller,K.,and Broderick,A.J..Competitive Positioning and The Resource Based View of the Firm[J].Journal of Strategic Marketing,1998,6(2):97-11 5.
6[6]Moller K.,& Anttila,M..Marketing capabilities-A key success factor in small business[J].Journal of Marketing Management,1987,3(2):185-203.
7[7]Penrose,E..The Theory of the Growth of the Fima[M],Basil Blackwell,London,1959.
8[8]Srivastava,R.K.,Fahey,L.,Cristensen,H.K..The Resource-Based View and Marketing:The Role of Market-Based Assets in Gaining Competitive Advantage[J].Journal of Management,2001,27:780-781.
9[9]Webster,F.E..The Changing Role of Marketing in the Corporation[J],Journal of Marketing,1992,56:1-17.
10[10]Wemerfelt,B..A Resourced-Based View of the Firm[J],Strategic Management Journal,1984,5(2):171-180.