摘要
银联、户外媒体网络、电子书籍与杂志、电冰箱、洗衣机等逐渐上网,未来的传播,毫无疑问是以因特网网址(URL)为核心的传播概念。作者系统地阐述了在以URL为核心的时代,以管理为方法,以网誉管理为手段,以实验为工具,以由内而外为方向,以服务为宗旨,以创意为诉求,以决策支持系统为规划的系统传播管理。
As banks,outdoor media network,electronic book ＆ magzine, refrigerator, etc Iogin on the internet,it is no doubt that future communication is based on the core concept of URL.The author explains that,on the era of URL, systemic communication management is composed as way of management,method of internet credit management,tool of experiment,direction from inside to outside,tenet of service,appeal of creativity, and a layout of decision-making support system.
出处
《中国广告》
2008年第10期108-111,共4页
China Advertising
