摘要
本文以广告语体中的一类新型颜色词——写意型三音节颜色词为研究对象,对该类词中出现的"随机造词"现象进行分析,并从语言学动因和社会动因两大方面探讨"随机造词"现象产生的原因。
The paper takes three syllable colour words of freehand brushwork type in advertising style as objects of study, analyzes ＂random Ci - making＂ phenomenon in these words, and discusses the causes of ＂random Ci - making＂ phenomenon from two aspects： linguistics agents and social agents.
出处
《江西师范大学学报（哲学社会科学版）》
2008年第4期65-69,共5页
Journal of Jiangxi Normal University(Philosophy and Social Sciences Edition)
关键词
广告语体
写意型三音节颜色词
随机造词
advertising style
three syllable colour words of freehand brushwork type
random Ci - making
